/* gptmarketing.co — design tokens. System fonts only (no network dependencies). */
:root{
  --paper:#f3eee4; --paper-2:#ebe4d6; --ink:#16140f; --muted:#625c50; --line:#d6cdbb;
  --dark:#14120e; --dark-2:#1f1c16; --accent:#b8431f; --accent-hi:#d4562b;
  --serif:"Iowan Old Style","Palatino Linotype",Palatino,"Book Antiqua",Georgia,"Noto Serif",serif;
  --sans:system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --fa:Vazirmatn,"Noto Sans Arabic","Segoe UI",Tahoma,"Geeza Pro","Arial Unicode MS",sans-serif;
  --gutter:20px; --max:1120px;
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
[dir=rtl] body,[dir=rtl] input,[dir=rtl] textarea,[dir=rtl] select,[dir=rtl] button{font-family:var(--fa)}
[dir=rtl] body{line-height:1.9}
img,svg{max-width:100%}
a{color:inherit;text-underline-offset:.2em}
a:hover{color:var(--accent)}
:focus-visible{outline:3px solid var(--accent-hi);outline-offset:3px;border-radius:2px}
.wrap{max-width:var(--max);margin-inline:auto;padding-inline:var(--gutter)}
.skip{position:absolute;inset-inline-start:8px;top:-60px;background:var(--ink);color:var(--paper);padding:10px 14px;z-index:99}
.skip:focus{top:8px}
h1,h2,h3,h4{font-family:var(--serif);font-weight:500;line-height:1.12;letter-spacing:-.01em;margin:0 0 .5em}
[dir=rtl] h1,[dir=rtl] h2,[dir=rtl] h3,[dir=rtl] h4{font-family:var(--fa);font-weight:700;letter-spacing:0;line-height:1.35}
h1{font-size:clamp(2.2rem,7.2vw,4.4rem)}
h2{font-size:clamp(1.7rem,4.4vw,2.6rem)}
h3{font-size:1.3rem}
.eyebrow{font:600 .78rem/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin:0 0 18px}
[dir=rtl] .eyebrow{letter-spacing:0;font-family:var(--fa);font-size:.9rem}
.lede{font-size:clamp(1.1rem,2.4vw,1.35rem);line-height:1.5;max-width:40em}
.narrow{max-width:36em}
.muted{color:var(--muted)} .small{font-size:.9rem}
.note{max-width:44em;margin-top:28px}
.fine{font-size:.9rem;color:var(--muted);margin-top:14px}
.caption{font-size:.9rem;color:var(--muted);margin:12px 0}

/* header */
.site-head{position:sticky;top:0;z-index:20;background:rgba(243,238,228,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.bar{display:flex;align-items:center;gap:16px;min-height:64px;flex-wrap:wrap}
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font:600 1.1rem/1 var(--serif);letter-spacing:0}
@media (max-width:420px){.brand .wm{font-size:.98rem}}
.brand:hover{color:inherit}
.logo-mark{color:var(--ink);flex:none}
.nav{display:flex;align-items:center;gap:22px;margin-inline-start:auto;font-size:.95rem}
.nav a{text-decoration:none;padding:6px 0;border-bottom:2px solid transparent}
.nav a:hover,.nav a[aria-current=page]{border-bottom-color:var(--accent);color:inherit}
.nav .nav-cta{background:var(--ink);color:var(--paper);padding:9px 14px;border:0}
.nav .nav-cta:hover{background:var(--accent);color:#fff}
.langs{display:flex;gap:2px;font-size:.78rem;font-weight:600}
.langs a{text-decoration:none;padding:6px 7px;color:var(--muted);border-radius:2px}
.langs a[aria-current=true]{color:var(--ink);background:var(--paper-2)}
.menu-btn{display:none;margin-inline-start:auto;background:none;border:1px solid var(--ink);color:var(--ink);padding:8px 12px;font:inherit;font-size:.9rem}
@media (max-width:860px){
  .menu-btn{display:block}
  .js .nav{display:none;order:5;width:100%;flex-direction:column;align-items:stretch;gap:0;padding-bottom:12px}
  .js .nav.open{display:flex}
  .nav a{padding:12px 0;border-bottom:1px solid var(--line)}
  .nav .nav-cta{margin-top:10px;text-align:center}
  .langs{order:3}
  .menu-btn{order:2;margin-inline-start:auto} .langs{margin-inline-start:0}
  .bar{gap:10px}
  .nav{margin-inline-start:0;flex-wrap:wrap}
}

/* buttons */
.btn{display:inline-block;background:var(--accent);color:#fff;text-decoration:none;font:600 1rem/1 var(--sans);padding:16px 22px;border:2px solid var(--accent);border-radius:2px;cursor:pointer;transition:background .15s,color .15s}
[dir=rtl] .btn{font-family:var(--fa)}
.btn:hover{background:var(--ink);border-color:var(--ink);color:#fff}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn-light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.btn-light:hover{background:var(--accent-hi);border-color:var(--accent-hi);color:#fff}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin:28px 0 0}
.link-d{color:var(--paper)}

/* signature: corner brackets */
.frame{position:relative}
.frame::before,.frame::after{content:"";position:absolute;width:22px;height:22px;pointer-events:none;border:2px solid var(--ink)}
.frame::before{inset-block-start:-1px;inset-inline-start:-1px;border-inline-end:0;border-block-end:0}
.frame::after{inset-block-end:-1px;inset-inline-end:-1px;border-inline-start:0;border-block-start:0}
.dark .frame::before,.dark .frame::after{border-color:var(--paper)}

/* sections */
.hero{display:grid;gap:40px;padding-block:clamp(48px,9vw,110px) clamp(40px,7vw,80px);align-items:center}
.hero-sub{padding-block:clamp(40px,7vw,84px) 8px;display:block}
.hero-sub h1{font-size:clamp(2rem,5.6vw,3.5rem);max-width:18em}
@media (min-width:880px){.hero:not(.hero-sub){grid-template-columns:1.35fr 1fr}}
.hero-mark{aspect-ratio:1/1;max-width:380px;width:100%;justify-self:end;display:grid;place-items:center;background:var(--paper-2);padding:28px}
.hero-mark .sq{width:22%;aspect-ratio:1;background:var(--accent)}
.hero-mark .cap{position:absolute;inset-inline:22px;inset-block-end:20px;font:italic 1rem/1.3 var(--serif);color:var(--muted)}
[dir=rtl] .hero-mark .cap{font-family:var(--fa);font-style:normal}
.band{padding-block:clamp(44px,7vw,88px);border-top:1px solid var(--line)}
.dark{background:var(--dark);color:var(--paper);padding-block:clamp(48px,7vw,88px)}
.dark .eyebrow{color:var(--accent-hi)}
.muted-d{color:#b9b19f}
.two{display:grid;gap:24px}
@media (min-width:880px){.two{grid-template-columns:1fr 1.4fr;gap:64px}}
.cta-band{background:var(--accent);color:#fff;padding-block:clamp(48px,7vw,84px)}
.cta-band h2{max-width:20em}
.cta-band .btn-light:hover{background:var(--ink);border-color:var(--ink)}

.steps{list-style:none;margin:32px 0 0;padding:0;display:grid;gap:28px}
@media (min-width:760px){.steps{grid-template-columns:repeat(4,1fr);gap:24px}}
.steps li{border-top:2px solid var(--ink);padding-top:16px}
.steps .n{font:600 .85rem/1 var(--sans);color:var(--accent);display:block;margin-bottom:12px}
.steps p{margin:0;color:var(--muted)}
.cols3{display:grid;gap:20px;margin-top:28px}
.cols2{display:grid;gap:20px;margin-top:28px}
@media (min-width:760px){.cols3{grid-template-columns:repeat(3,1fr)}.cols2{grid-template-columns:1fr 1fr}}
.col,.person{background:var(--paper-2);padding:28px}
.col p,.person p{margin:0 0 .6em}
.marks{list-style:none;padding:0;margin:24px 0 0;display:grid;gap:14px;max-width:44em}
.marks li{padding-inline-start:28px;position:relative}
.marks li::before{content:"";position:absolute;inset-inline-start:0;top:.62em;width:10px;height:10px;background:var(--accent)}
.card-link{display:block;background:var(--paper-2);padding:32px;margin-top:28px;text-decoration:none;max-width:560px}
.card-link:hover{background:var(--ink);color:var(--paper)}
.card-link:hover::before,.card-link:hover::after{border-color:var(--paper)}
.card-link h3{margin-bottom:.3em}
.card-link p{margin:0 0 12px;color:inherit;opacity:.8}
.arrow{font-size:1.4rem}
[dir=rtl] .arrow{display:inline-block;transform:scaleX(-1)}

/* proof */
.proof-grid{display:grid;gap:32px;margin-top:28px}
@media (min-width:880px){.proof-grid{grid-template-columns:240px 1fr;gap:56px}}
.fact b{display:block;font:500 4.2rem/1 var(--serif)}
.fact span{display:block;font-weight:600;margin-top:6px}
.fact small{color:var(--muted)}
.quotes{display:grid;gap:28px}
.quote{margin:0;border-inline-start:3px solid var(--accent);padding-inline-start:20px}
.quote blockquote{margin:0}
.quote blockquote p{font:italic 1.2rem/1.45 var(--serif);margin:0 0 10px}
.quote-tr{color:var(--muted);font-size:.95rem;margin:0 0 10px}
.tag{font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;border:1px solid var(--line);padding:2px 6px;margin-inline-end:6px}
.quote figcaption{font-size:.88rem;color:var(--muted)}

/* before/after compare */
.compare{position:relative;height:clamp(380px,62vw,460px);max-width:760px;margin-top:28px;border:1px solid var(--ink);overflow:hidden;background:#fff;touch-action:pan-y;user-select:none}
.pane{position:absolute;inset:0;overflow:hidden}
.pane-before{clip-path:inset(0 calc(100% - var(--pos)) 0 0)}
.pane-label{position:absolute;top:10px;font:700 .7rem/1 var(--sans);letter-spacing:.1em;text-transform:uppercase;background:var(--ink);color:#fff;padding:6px 8px;z-index:3}
.pane-label.left{left:10px}.pane-label.right{right:10px;background:var(--accent)}
.handle{position:absolute;top:0;bottom:0;left:var(--pos);width:2px;background:var(--ink);transform:translateX(-1px);z-index:4;pointer-events:none}
.handle span{position:absolute;top:50%;left:50%;width:34px;height:34px;margin:-17px;background:var(--ink);border:3px solid var(--paper);border-radius:50%}
.compare input[type=range]{position:absolute;inset:0;width:100%;height:100%;opacity:0;cursor:ew-resize;z-index:5;margin:0}
.compare:focus-within{outline:3px solid var(--accent-hi);outline-offset:3px}

/* fictional "before" site (deliberately dated) */
.old-site{background:#e9e9e2;color:#222;font:14px/1.4 "Times New Roman",Times,serif;padding:14px;height:100%}
.old-site .old-top{background:#335;color:#fff;padding:8px;text-align:center;font-size:18px}
.old-links{color:#00e;text-decoration:underline;font-size:13px}
.old-site h4{font:700 20px/1.2 "Comic Sans MS","Comic Neue",cursive;color:#a00;margin:10px 0;text-align:center}
.old-img{height:70px;background:repeating-linear-gradient(45deg,#cfcfc4 0 10px,#d9d9ce 10px 20px);margin:8px 0}
.old-a{color:#00e}.old-foot{font-size:11px;color:#777}
.old-site p{margin:6px 0}
/* fictional "after" site */
.new-site,.screen{background:#1b1713;color:#f4ece0;font-family:var(--sans);height:100%}
.new-hero{padding:22px 20px 18px;background:radial-gradient(120% 90% at 20% 0,#3a2a1c 0,#1b1713 70%)}
.new-hero h3,.new-hero h4{font-family:var(--serif);font-size:1.7rem;margin:10px 0 4px;color:#fff}
.new-hero p{margin:0 0 14px;color:#cdbfa8;font-size:.95rem}
.badge{display:inline-block;font:700 .62rem/1 var(--sans);letter-spacing:.1em;text-transform:uppercase;border:1px solid #d9b98a;color:#d9b98a;padding:4px 6px}
.d-cta{display:inline-block;background:#e08a4a;color:#1b1713;border:0;font:700 .95rem/1 var(--sans);padding:13px 18px;border-radius:2px;cursor:pointer}
.d-cta:hover{background:#f0a064;color:#1b1713}
.new-dishes{list-style:none;margin:0;padding:0 20px}
.new-dishes li{display:flex;justify-content:space-between;gap:12px;padding:12px 0;border-top:1px solid #3b332a}
.new-dishes b{display:block;font-weight:600}.new-dishes small{color:#b8aa94}.new-dishes em{font-style:normal;color:#e0b98c}
.new-info{padding:0 20px;color:#b8aa94;font-size:.85rem}

/* concept demo */
.demo-wrap{text-align:center}
.switch{display:inline-flex;border:1px solid var(--ink);margin-bottom:6px}
.switch button{background:none;border:0;padding:11px 20px;font:600 .95rem var(--sans);cursor:pointer;color:var(--ink)}
.switch button[aria-pressed=true]{background:var(--ink);color:var(--paper)}
.phone{width:min(100%,390px);margin:14px auto;border:10px solid var(--ink);border-radius:30px;overflow:hidden;background:#1b1713;text-align:start;min-height:560px;box-shadow:0 24px 60px -24px rgba(0,0,0,.45)}
.phone .view{min-height:540px}
.phone .old-site{min-height:540px;font-size:15px}
.d-tabs{display:flex;border-block:1px solid #3b332a;position:sticky;top:0}
.d-tabs button{flex:1;background:none;border:0;color:#b8aa94;padding:14px 6px;font:600 .9rem var(--sans);cursor:pointer;border-bottom:3px solid transparent}
.d-tabs button[aria-selected=true]{color:#fff;border-bottom-color:#e08a4a}
.d-panel{padding:18px 20px 28px}
.js .d-panel[hidden]{display:none}
.d-panel h4{font:500 1.2rem var(--serif);margin:0 0 8px;color:#fff}
.d-panel .new-dishes{padding:0}
.d-form{display:grid;gap:14px}
.d-form label,.d-form legend{font-size:.85rem;color:#cdbfa8;display:grid;gap:6px}
.d-form input,.d-form select{background:#2a241d;color:#fff;border:1px solid #4a4034;padding:12px;font:inherit;border-radius:2px;width:100%}
.d-form fieldset{border:0;padding:0;margin:0}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:6px}
.chip{display:block!important;position:relative}
.d-form .chip input{position:absolute;opacity:0;width:1px;height:1px;padding:0;border:0;inset-inline-start:0;top:0}
.chip span{display:block;padding:10px 14px;border:1px solid #4a4034;color:#e8dcc8;cursor:pointer;border-radius:2px}
.chip input:checked+span{background:#e08a4a;color:#1b1713;border-color:#e08a4a}
.chip input:focus-visible+span{outline:3px solid #fff}
.d-done{background:#2f3a2a;color:#d8f0c8;padding:10px 12px;margin:0;font-size:.9rem}
.d-hours{margin:0 0 12px}.d-hours div{display:flex;justify-content:space-between;gap:12px;padding:8px 0;border-top:1px solid #3b332a}
.d-hours dt{color:#cdbfa8}.d-hours dd{margin:0}
.d-panel p{color:#cdbfa8;font-size:.95rem}

/* faq */
.faq{max-width:46em}
.faq details{border-top:1px solid var(--line);padding:4px 0}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;font:500 1.2rem/1.35 var(--serif);padding:16px 0;list-style:none;display:flex;justify-content:space-between;gap:16px}
[dir=rtl] .faq summary{font-family:var(--fa);font-weight:700}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--accent);font-size:1.5rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq p{margin:0 0 18px;color:#3d382f;max-width:38em}

/* form */
.form-wrap{max-width:720px}
.form{display:grid;gap:18px;margin-top:8px}
.form label{display:grid;gap:7px;font-weight:600;font-size:.95rem}
.opt{font-weight:400;color:var(--muted)}
.form input,.form textarea{font:inherit;padding:14px;border:1px solid var(--ink);background:#fff;border-radius:2px;width:100%;color:var(--ink)}
.form .btn{justify-self:start}
.form .btn[disabled]{opacity:.6;cursor:progress}
.hp{position:absolute!important;inset-inline-start:0;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);opacity:0;pointer-events:none}
.status{background:#fbe9e3;border:1px solid var(--accent);padding:12px 14px;margin:0}
.success{background:var(--paper-2);padding:32px;border-inline-start:4px solid var(--accent)}
.prose h2{font-size:1.4rem;margin-top:1.6em}.prose p{max-width:42em}

/* footer */
.site-foot{background:var(--dark);color:#d8d0bf;padding-block:56px 40px;margin-top:0}
.site-foot a{color:#f3eee4}
.site-foot .brand,.site-foot .logo-mark{color:#f3eee4}
.site-foot h2{font:700 .75rem/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:#9e9684;margin:0 0 14px}
[dir=rtl] .site-foot h2{letter-spacing:0;font-family:var(--fa);font-size:.9rem}
.foot-grid{display:grid;gap:36px}
@media (min-width:760px){.foot-grid{grid-template-columns:1.4fr 1.2fr 1fr}}

/* motion: subtle reveal only */
@media (prefers-reduced-motion:no-preference){
  .js .reveal{opacity:0;transform:translateY(12px);transition:opacity .5s ease,transform .5s ease}
  .js .reveal.in{opacity:1;transform:none}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;animation:none!important}}